According to rumors and other trustworthy sources, Sam is not Samsung’s replacement. Sam and Bixby are two different virtual assistants, according to Screen Rant. The character’s popularity increased due to numerous works of art created by social media users, some of which contained explicit material. Sam is no longer the center of the internet, but she is still trending.Īfter receiving numerous likes and retweets on Twitter over the following few days, a post claiming that Samsung was the official manufacturer of the new virtual assistant model, the trend spread to other websites. After some time, things started to calm down. Quickly took the posts down after Samsung Sam became popular on Twitter, Reddit, and other websites without being the subject of a Samsung official announcement. Is Samsung Sam merely a promotional stunt?Īs most of us know, the character was likely just a concept. However, the 3D appearance of the well-known virtual assistant is still taking over the internet because some individuals and other well-known leakers were able to obtain their copies. Lightfarm decided to remove its work from Samsung’s official website because the company did not use it in any campaign. The large smartphone manufacturer chose not to use Sam’s female counterpart. Lightfarm acknowledged that it created the 3D renderings of Sam for one of Samsung’s marketing firms. An established design company called Lightfarm actually created and perfected this design. The most recent report from Polygon claims that the leaked pictures of Samsung’s 3D virtual assistant are unofficial. The 3D appearance on Samsung Sam is unofficial After being introduced by Lightfarm, Sam quickly became a very popular meme for about a week and inspired many artists to create fan art. Still, once the internet learned about her, she was simply known as the new virtual assistant. Samsung Sam was only a concept design created by Lightfarm in collaboration with Cheil, a Samsung-owned marketing firm. Is Samsung Sam merely a promotional stunt?.The 3D appearance on Samsung Sam is unofficial.In our opinion, Samsung needs to act quickly and bring Sam to life in an official capacity while the window of opportunity sits wide open.
While NEON’s tech is still early days, the potential, and interest in, fake humans is real, with Samsung’s CES presentation validating virtual humans as powerful storytelling devices.Ĭonsidering Samsung’s experimental history in creating virtual humans, with some campaigns hitting and others near-missing, one should ponder whether or not Samsung will step up and elevate the Sam character beyond her current state as an unverified render with viral potential. Despite the pieced together illusion of an in-progress virtual human future, tech media still bought in, effectively picking NEON as the fan-favorite of the event. At CES 2020, Samsung’s NEON leveraged significant, digital smoke and mirrors to pitch a virtual human assistant future. Samsung, too, has a history of over-selling virtual humans. All considered, it should not surprise you to see a subsidiary studio of Samsung experimenting with virtual personas, as it’s in Samsung’s DNA. Taking Galaxy even further, Samsung worked with The Diigitals’ Shudu Gram in a beautifully architected campaign to associate their technology with the innovation of virtual influencers. In 2019, Samsung partnered with Brud’s Lil Miquela for a multi-month #TeamGalaxy campaign, placing their latest Galaxy phone in the coveted mirror-selfie spot of the Miquela storyline. While Sam may not be a confirmed creation of Samsung (yet!), Samsung has a long history of innovating in the virtual influencer space. Virtual assistants, such as Siri, and virtual influencers, such as Miquela or FN Meka, continue to grow in popularity as the need for more captivating and humanized digital experiences grows. Now, people are even speculating whether or not Sam could replace Samsung’s current AI assistant, the faceless and forgettable Bixby. Samsung Sam’s viral success illustrates people’s desire for more virtual humans, even fully branded ones. Whereas the actress who plays Flo will eventually grow out of her character and Progressive will be forced to retire her human image, Sam will never age or die and has the potential to be a brand spokesperson for Samsung indefinitely. With her piercing blue eyes and bob haircut, Samsung Sam looks as if Pixar recreated Flo from Progressive as a virtual assistant.
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